In this edition of Building-With-Beer Champion I wanted to focus on the grocery channel and the importance of beer. Beer is an important category in grocery. In the summer months it is the #1 category. Beer has the power to drive traffic and influence your trip mission – as it is the #1 category driving trips to stores. This edition’s Champion is Aaron Gilbert and his unbelievable Topo Chico display at Kroger 441.READ MORE
For this Building-With-Beer story we are going to look at route execution and relationship building. While we know that executing chain programming, product distribution, display building, and brand awareness are all very important. All of that begins with the relationships built with every account.
Going back and talking to Jake’s prior accounts, you get the impression that the relationships he has built led to the success over the years.
Bringing back the on-premise has consisted of hard work and knowing the market. The Bonbright on-premise team is continually trying to drive excitement into this modern, always changing on-premise market. We know millennials are going out less frequently, and when they do, they seek experience-driven environments. Our team strives to create that experience for them.READ MORE
In the weeks leading up to the July fourth holiday we had a fleet of Miller Lite Battleships shoot up in the market. Kroger 838 (Brian Brush), Kroger 447 (Jeff Haag) and Kroger 951 (Jake Roseberry).
The leading architect of these Miller Lite Battleships was Lee Hudson. After carefully drawing up the schematics on paper, he then went to work on the cannons. Four individual cannons were spray painted and mounted to wood boards that would be set on top of the display with cases holding them in place. The entire process would take Lee all weekend.
The Carl Award has been in existence since 2015 and has become an yearly celebrated event. Sales team members can be nominated and nominate someone for a ‘Carl’ on the work they have done in that month. At the years end we put everyone’s nominations in a tumbler and pull a winner. The Carl Award winner gets to pick from three pre-determined locations where they will be able to unwind and relax. I’m sure we all need something like that after this past COVID year. This year’s destinations are Charleston, SC, San Antonio, TX and Las Vegas, NV.READ MORE
2020 Beer Review
The long-term implications that the COVID 19 will have on the beer industry is yet to be determined. However, amid uncertainty and worry, brewers have found time for innovation, creativity and ways to connect with consumers.
In this edition of Building With Beer Champion* I am steering focus over to Winter Seasonal Beers from Molson Coors Beverage Company.
When the leaves start to change and the weather turns cold, it’s time to seek out the winter seasonal beers. These brews are usually brewed stronger, richer and more full-bodied which always see to go great alongside a roaring fire or when hosting a holiday party with family and friends. American Winter beers can be based on a variety of styles but are often an amber or darker-colored malt-focused beer.
At Bonbright, we cherish each holiday season for the way they bring us together as a community, to share in the triumphs and trials of each year and to reflect on our growth as a family filled with great partners. As beer minded people, we always do this over a few pints of our favorite […]READ MORE
Your hometown hard seltzer is hitting the ice with Columbus Ohio’s favorite hometown hockey team. We are proud to announce that VIVE Hard Seltzer has been named Proud Partner of the Columbus Blue Jackets for the 2019-2020 hockey season! MAKE LIFE MOVE THIS NHL SEASON WITH VIVE HARD SELTZER — PROUD PARTNER OF THE COLUMBUS […]READ MORE
Congratulations to Sun King Brewery and Cigar City Brewery for collecting a little hardware at this year’s Great American Beer Festival. We are proud to be partnered with breweries that show such dedication to producing high-quality beers. Below is a list of the winners from the Bonbright portfolio. For more information on how you might […]READ MORE